Capital efficiency

We value unit economics rather than growth at all cost.

Constant improvement

Breakthrough improvements come at tipping points. Until then we should have the culture to constantly find ways to challenge the status quo to enable incremental growth.

Innovation and tradition

Be it product development or marketing communication or distribution or any other aspect of the business, brands need to embrace the leading edge technologies while maintaining the roots. The ultimate price is won when the elements of the intersection of two are executed effectively.

Discipline

Prioritizing the “to do’s”, knowing the important vs urgent and knowing the “no’s” is the discipline.

Agility

fa When the teams are swift and effective, large teams are not needed. Large teams are cumbersome. Operations that require large teams can always be outsourced if the core teams are agile and effective.

Clarity

All parties have to know their objectives and key results, how they contribute to the brands financial and customer performance. And all parties need to be accountable.

Ecosystem

Customers and providers are all part of the ecosystem. Building collaborative relationships with the ecosystem is how the brand becomes powerful.

Resilience

The journey will not always be smooth. Resilience to tough conditions and adopting to new conditions will be needed.